Create the Conditions for Success

You can’t make yourself fall asleep by trying harder to doze off. In fact, the opposite is likely to happen.

The Relationship With Yourself

We tend to focus on our relationships with others, but we also have a relationship with ourselves.

Below the API

Jobs increasingly fall into one of two categories: Either you tell computers what to do for a living or they tell you what to do.

Terrifying Longing

Netflix CEO Reed Hastings argues that their primary competitor isn't HBO or Disney+. It's sleep.

Not Yet

“Yet” is one of the most powerful words we have.

Borrowed Stardust

Fermi's Paradox poses the question: Given that the universe is so massive, and given that it must have many places that can support life, where is everyone else?

Gifts

Gifts are a medium for expressing our appreciation or love.

Windstorms

If you try to stand up perfectly straight in a windstorm, you'll topple over. Trying to maintain perfection, it turns out, makes you vulnerable.

Carrots and Sticks

Is it more effective to incentivize people with a carrot? Or to inspire fear in them by brandishing a stick?

Your Process is the Product

Tesla doesn't make cars, it makes factories. The cars are just the byproduct.