Working Harder vs. Smarter Ditch digging is pretty repetitive work. It's the kind of work that requires you to just put in the time. Maybe you can dig a little faster, but there aren't really any hacks to pushing your shovel into the dirt and moving another scoop.
Diamond Shreddies In 2008, a joke made by an intern at Shreddies' ad agency led to a huge increase in sales.
Reality is an Illusion We tend to act as if our perception of the world is an objective truth. But the reality is that we are merely piecing together predictions of our environment based on a range of stimuli.
Queuing Theory When we're designing a system, it's easy to fall into the trap of assuming optimal conditions.
Igniting Wonder People are not computers. When you encourage them to bring their full creative selves to their work, you open the door to magic.
The Long Tail If you wanted to listen to new music in 1948, you could turn on the radio and listen to anything you wanted, as long as your local station was broadcasting it.
Bureaucracy Bureaucracy evolves to protect against low probability events. As an organization acquires greater assets and reputation, it makes sense to implement procedures to prevent bad things from happening.
A Brief History of Moral Panics Throughout history, each development in the storage and distribution of information has caused considerable consternation.