Good Enough

Freeing ourselves from the Sisyphean pursuit of perfect.

Quarter-Inch Holes

Harvard Business School professor Theodore Levitt famously said, "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!"

Context Matters

It's easy to be misled by stats because they seem so objective, but they're easy to use in a dishonest way, even when they’re technically true.

Wrong Notes

"It's not the note you play that's the wrong note – it's the note you play afterwards that makes it right or wrong."

Strathern’s Insight

“When a measure becomes a target, it ceases to be a good measure.”

Self-Promotion is Storytelling

If you can't tell your story, who will?

Stop Pedaling

To pass your competition, stop pedaling and let physics do the work.

Strategy vs. Tactics

A tactic is a tool for getting something that you want. But it's only useful to you if your broader strategy is solid.

Not the Answer You Were Hoping For

Setting clear boundaries without compromising on empathy.

Opportunity Costs

When we see a really big number, it's hard to understand just how big it is without putting it into context.