John MacGaffey
Growth for the Sake of Growth
Starbucks is a bit like a bank that sells coffee.
John MacGaffey
Do It Scared
Fear doesn't typically vanish on its own. It takes practice – you have to lean into it just the right amount.
Find Out Who You Are
As we age, we get better at regulating our emotions. In turn, we also get better at being ourselves.
The Value of Scarcity
Wordle's scarcity – only one puzzle per day – is precisely what makes it popular and valuable.
Public vs. Private Selves
Perhaps your outer and inner life are equally authentic extensions of you.
Links for January 30, 2022
💊 The Rise & Fall of Silk Road — Wired
In the early 2010s, the Silk Road was an illicit marketplace on the dark web offering a wide range of drugs.
After evading the FBI for years, the site's mastermind was unmasked with a simple Google search.
To access Silk
Gnome Trumpets
Marketers often reframe products by presenting them for more specific use cases to increase their perceived value.
Reframing
Mentally reframing your situation – financial, emotional, or otherwise – is one of the most powerful ways to change your experience.
Latticework of Ideas
Although knowledge in a specific discipline tends to resemble a tree, knowledge across disciplines resembles a latticework of facts and ideas (not unlike a forest).
Circus
Circus is a dance with failure. The performers who train every day to soar through the air on trapeze have fallen many times, so that when the time comes to do it for an audience, they'll hit their mark.