John MacGaffey
What is Art?
If shooting your friend in the arm constitutes art, what is art, exactly?
John MacGaffey
Craft and Care
A story about cake mixes reminds us that a cake is more than the sum of its parts.
Effective Writing
Effective writing is only as long as it needs to be to make its point.
Effective Marketing
It's a noisy world, and turning up the volume doesn't necessarily make people want to listen to you more.
Links for December 5, 2021
📱 Springboard: The Secret History of the First Real Smartphone — The Verge
Though the iPhone is widely considered the first modern smartphone, one company had many of the ideas that would eventually come to life in our pocket computers . . . ten years too early.
This 30 minute documentary is a fascinating exploration
Simpson's Paradox
Simpson's paradox is a statistical phenomenon that occurs when a pattern across groups of data disappears when those groups are combined.
Literature and Medicine
Poetry, Aristotle wrote, is capable of expressing the universal, while history excels at recording the particular.
Attention Alcohol
Alcohol and social media might have a lot in common when viewed through the lens of how they impact us.
Great Ideas
Why do so many great ideas seem early?
Adjacent Possible
Any evolving system has a limited set of changes that can be made.